Pop-Tarts Is Officially Bringing Back This Seriously Beloved Flavor

Attention pastry fans: Pop-Tarts is about to make your sugary, sweet morning treat dreams come true.

On Wednesday, the Kellanova-owned brand announced that it's bringing back its Frosted Cinnamon Roll flavor to shelves across the U.S. in the coming weeks. But if you can't wait to find it in stores, you can already get it as part of the ultra-limited drops at shop.poptarts.com (you just need to have that "buy now" finger ready). 

“We’re always listening to our fans and are very happy to deliver one thing they’re truly hungry for: the return of Frosted Cinnamon Roll,” Heidi Ray, the senior director of marketing at Pop-Tarts, shared in a statement provided to Food & Wine. “We know Pop-Tarts fans love to debate our flavors and were blown away by the level of engagement and speculation over the last two weeks, including correct guesses for Frosted Cinnamon Roll! To everyone who has flooded our comments and customer service to bring back this fan-favorite flavor, we’re proud to say, in the words of Frosted Strawberry, ‘Dreams really do come true.’”

But that's not all. The Frosted Cinnamon Roll flavor, the company added, will also take part in this season's Pop-Tarts Bowl, where it will appear as an Edible Mascot alongside Frosted Hot Fudge Sundae and Frosted Wild Berry, competing to "achieve the ultimate pastry dream of being eaten by the winning team." 

And if you're really, really into the idea of watching anthropomorphized breakfast pastries compete to be eaten, you can follow each flavor as it trains for its big moment on Pop-Tarts' YouTube channel. Fans are also invited to vote for the flavor they want to see eaten, which just feels mean. But also nice? We're not sure which, to be honest with you. 

Those who do watch the final pick will also be entered into a random drawing for a chance to win a memorialized piece of the winning Edible Mascot, which the company says, "yes, the same one the winning team enjoys," along with a year's supply of Pop-Tarts toaster pastries. 

All you need to do is vote and enter at PopTarts.com/Bowl now until the end of the fourth quarter at the Pop-Tarts Bowl on December 28, which is set to air on ABC.